United States Electric Kettle Market Size, Share, Demand and Growth | 2032

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By georgebuttler

United States Electric Kettle Market Outlook

According to the report by Expert Market Research (EMR), the United States electric kettle market size attained a value of USD 3.75 billion in 2023. Driven by the increasing demand for convenience in cooking, rising health consciousness, and growing adoption of innovative kitchen appliances, the market is projected to further grow at a CAGR of 4.5% between 2024 and 2032, ultimately reaching a value of USD 5.60 billion by 2032.

Electric kettles are essential kitchen appliances that offer speed and efficiency in boiling water for various uses, including tea and coffee preparation, cooking, and other food applications. Their energy-efficient design and user-friendly features make them a staple in American households. As lifestyles continue to evolve, the demand for electric kettles is expected to increase, reflecting a broader trend towards modern and convenient cooking solutions.

Drivers of Market Growth

Several factors are propelling the growth of the United States electric kettle market. One of the primary drivers is the growing consumer preference for convenience and time-saving appliances. In today’s fast-paced world, consumers are increasingly seeking kitchen tools that can simplify meal preparation and enhance their culinary experience. Electric kettles, with their rapid boiling capabilities, provide an efficient solution for busy individuals and families looking to save time in the kitchen.

Additionally, the rising health consciousness among consumers is contributing to the demand for electric kettles. Many individuals are opting for healthier lifestyles that include the consumption of herbal teas, infusions, and other hot beverages known for their health benefits. Electric kettles offer a quick and efficient way to prepare these beverages, allowing consumers to enjoy fresh and healthy options at home. The growing awareness of the importance of hydration is also driving the market, as consumers seek convenient ways to prepare hot water for teas, soups, and instant meals.

Another significant factor influencing the electric kettle market is the increasing adoption of smart kitchen appliances. As technology advances, consumers are becoming more interested in innovative features that enhance usability and convenience. Many electric kettles now come equipped with smart technology, allowing users to control their kettles via smartphone applications or voice-activated devices. This integration of smart features not only adds convenience but also aligns with the growing trend of connected homes.

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Key Applications and Innovations

The United States electric kettle market encompasses various applications, including home use, commercial use in restaurants and cafes, and specialty uses in offices and other settings. The home use segment dominates the market, driven by the increasing number of households investing in kitchen appliances that enhance their cooking experience. With the rise of remote work and home-based activities, consumers are also investing more in their kitchens, further boosting the demand for electric kettles.

Innovations in electric kettle technology are also shaping the market landscape. Manufacturers are introducing a variety of features aimed at enhancing user experience. For instance, the incorporation of temperature control settings allows consumers to boil water at specific temperatures, catering to different types of teas and beverages. This feature is particularly appealing to tea enthusiasts who understand that different teas require different brewing temperatures to achieve optimal flavor.

Moreover, the development of kettles with keep-warm functions is gaining popularity. These kettles maintain water at a desired temperature for extended periods, enabling users to enjoy hot beverages whenever they wish without having to reboil the water. This feature is especially useful for households where multiple family members consume hot beverages at different times throughout the day.

The design and aesthetics of electric kettles are also evolving to cater to changing consumer preferences. Manufacturers are focusing on sleek, modern designs that complement contemporary kitchen décor. The availability of kettles in various colors, materials, and finishes allows consumers to choose appliances that match their personal style and kitchen theme.

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United States Electric Kettle Market Segmentation

The market can be divided based on material, application, distribution channel, and region.

Market Breakup by Material

  • Stainless Steel
  • Glass
  • Plastic
  • Others

Market Breakup by Application

  • Residential
  • Commercial

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Speciality Stores
  • Online Stores
  • Others

Market Breakup by Region

  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the United States electric kettle market. Some of the major players explored in the report by Expert Market Research are as follows:

  • Breville USA, Inc.
  • Electrolux AB
  • Conair LLC
  • Conair Corporation (Cuisinart)
  • Whirlpool Corporation (KitchenAid)
  • Hamilton Beach Brands, Inc.
  • TopNet Inc. (Ovente)
  • Spectrum Brands, Inc.
  • Groupe SEB USA
  • Secura
  • Others

Challenges and Opportunities

While the United States electric kettle market exhibits strong growth potential, it also faces several challenges. One notable challenge is the increasing competition from alternative heating methods, such as stovetop kettles and microwave ovens. These traditional methods are often perceived as more cost-effective, leading some consumers to opt for them over electric kettles. Additionally, price sensitivity among consumers can hinder the growth of premium electric kettle brands, as budget-conscious shoppers may prioritize affordability.

Another challenge is the need for manufacturers to continually innovate to stay relevant in a competitive market. As consumer preferences evolve, companies must invest in research and development to introduce new features and functionalities that enhance the user experience. Failure to keep pace with changing trends could result in decreased market share for established brands.

However, there are significant opportunities for growth in the United States electric kettle market. The increasing trend of home cooking, exacerbated by the COVID-19 pandemic, has led consumers to invest in kitchen appliances that facilitate meal preparation. This trend is expected to continue, providing a favorable environment for electric kettle sales.

Furthermore, the growing popularity of specialty teas and coffees presents opportunities for manufacturers to target niche markets. Electric kettles designed specifically for brewing certain types of beverages, such as matcha or pour-over coffee, can cater to the needs of discerning consumers who prioritize quality and flavor in their drinks.

Sustainability is also becoming a key concern among consumers, leading to an opportunity for manufacturers to develop energy-efficient electric kettles that consume less power. Highlighting environmentally friendly features can attract eco-conscious consumers and differentiate brands in a crowded marketplace.

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