In this age of digitalization, local businesses need to capitalize fully on every available opportunity to get visibility and attract potential customers. One savvy way to achieve this is to add your business location to Google Maps and Search.
Due to this action, you can tap into the wide user base of Google, escalate your online presence, and connect with local customers who are now looking for products or services you offer. If you’re wondering how to add business location to Google maps, this article will give you a comprehensive information about it.
Create a Google My Business Account
It is necessary to add your business to Google to get online visibility and reach a wider audience. First create a Google My Business account. Visit the GMB website and sign in through your Google account. Then, keep following the prompts to enter your business information, like your business name, category, address, and phone number.
Verify Your Business
Once your business information is added, Google will request you to verify your business. Verification ensures the accuracy and legitimacy of the information shown. Google offers several verification methods like postcard verification, phone verification, or email verification.
Optimize Your Google My Business Profile
Once your business is verified, the next task is to optimize your GMB profile. Add comprehensive and accurate information on your business, for example your website URL, business hours, and a captivating description about what you do. Use keywords to optimize your profile for relevant searches.
Add Relevant Business Information
To increase the reach of your business, it is essential to add your business to Google’s platform and ensure that it is easily discoverable by your would-be customers. Provide more details for instance services or products offered, accepted payment methods, and any USPs (unique selling points).
This information lets potential customers decipher what sets your business apart and why they should choose you.
Manage Reviews and Ratings
Monitor and respond to customer reviews and ratings given on your GMB profile. Communicate with customers by sending thank you emails/notes for giving positive feedback and addressing any negative experiences immediately and in a professional way. This helps potential customers feel good that you value their opinions and are ready to deliver exceptional service.
Monitor Insights and Analytics
Utilize the insights and analytics provided by GMB to obtain useful information about how users interact with your profile. Analyze data like customer actions, search queries, and website visits to polish your branding techniques and improve customer engagement.
Use Google Posts and Q&A
Use Google Posts to share updates, promotions, or events instantly at your GMB profile. This allows your business information be up-to-date and increases user engagement. Also, actively respond to customer questions and resolve their concerns or queries through the Q&A feature.
Conclusion
Follow the instructions that are given in this post to learn how to add business location to Google maps and make the most of the platform to promote your products and services. Add your business to Google maps today and enjoy the benefits of increased visibility and potential business growth.