Do you have an eCommerce website or a portal to sell a wide range of products? If yes, then certainly, you look forward to increasing the leads and overall sales patterns. Every business domain wants to increase the profit ratio and that too by enhancing the leads.
At times, several enterprises are only concerned about generating substantial leads, without paying much heed to the conversion rate ratio. For those who do not know, conversion rate optimization or CRO is the digital marketing services process that helps convert website visitors into customers.
For instance, a visitor came to your eCommerce platform, selected a few products, added them to the cart, and then abandoned the same. For you as an online retailer, that’s your chance to convert that prospect into a possible lead with the help of strategic online marketing efforts.
In short, conversion rate helps your business to:
- Increase the number of visitors coming to your website and spend quite some time.
- Increase the percentage of people visiting your website and convert them into customers.
Table of Content
- An Ideal Conversion Rate
- Key Steps to Improve Conversion Rate
- Perform customer research to improve CRO
- Make use of psychology for improvement
- Enhance the user-level experience
- Stay in the testing mode for optimization
The best conversion rate
In case, you think that 2%, 5%, 10%, 15%, and more are ideal conversion rates for an eCommerce or any other product-based website, then you could be right or wrong. Right in the sense, that percentage could be your expected conversion rate.
On the other side, it is wrong because there is no particular conversion rate percentage same for all sorts of industries. Every online enterprise has a different conversion rate ratio that depends on manifold factors.
Key Steps to Improve Conversion Rate
Here in this blog, we have created a list of four steps to boost your online business conversion rate. And that is part of your marketing services obtained from a reliable digital marketing company in India.
Perform customer research to improve CRO
The first and foremost step to increasing your website conversion rate ratio is doing comprehensive research in different ways. It’s the critical step towards knowing more about your customers before reaching them and getting reliable insights.
To do the research on customers, you can rely on the following few ways.
- Send & analyze customer surveys: One of the significant ways to know about customer product preference and shopping behavior is through online surveys. It is like simple to fill out a questionnaire for customers to share their product-related and shopping preferences. You can create this survey with the help of a trusted digital marketing agency in India and start sending it to your prospective customers. Upon receiving a few of the filled survey forms, you will gather information on customers.
- Make the best use of Google Analytics:GA4 is your best resource when it comes to analyzing your customer needs and behavior towards your website. You can create several reports related to total conversions, bounce rate, abandoned rate, mobile users, web users, etc. Based on these categories, you can know more about the people and try reaching them for boosting conversions.
Make use of psychology for improvement
Another possible way to increase your online business conversions is understanding the psychic of your customers. That means, building people’s trust in your online brand, reducing the fear of losing something, and other such things.
- One of the simplest ways to generate trust factor among people is by showing the feedback of similar individuals on your website. It means, adding diverse and related testimonials on your platform. A testimonial in a video or a text form with a different name written on the same is proof of building trust among visitors.
- Do include awards, badges, and recognitions on your online website to showcase your credibility to others. It helps your brand create recognition and trustworthy factors among people.
Enhance the user-level experience
Based on the above two-mentioned steps, you have understood how to analyze customer behavior and psychics. So, the next step lies in improving the overall user experience, based in the following ways.
- To improve the user experience, do design your website for the mobile. It’s because more and more visitors like to access a site on a smartphone and decide whether to buy from a brand or not.
- Make sure the website pages load quickly on mobile, the design fits as per the screen size, the pages are thumb-friendly, and it has easy-to-read text for the users.
- It is further essential to work on the navigation part and increase the conversion rate. Make sure to limit the number of navigational items, use clear labels to navigate through different pages, and do other things.
Stay in the testing mode for optimization
Another imperative factor to increase the conversion rate of your website is performing testing of different elements at various stages. With the help of experts, make sure to taste the location of CTA’s, their colors, headlines, titles, images, content length, etc. It is further important to perform split testing on your business websites. It means, testing small components of your website first and then fixing the things, before moving toward other elements.
Concluding Thoughts
Bringing business to your website demands several careful considerations in terms of following digital marketing tactics and fixing the site at various stages. Increase the conversion rate of your website with the help of a reliable SEO service company along with website development experts. With the increase in the conversion rate, you will experience an enhancement in the number of leads which ultimately leads to an increase in business profit.
For end-to-end marketing, rely on the expertise of Fuel4Media to stay ahead of the competition. It’s a reliable digital marketing service company in India along with having a full-fledged team of development and testing experts. Connect with experts to discuss your website-related issues and optimize the overall performance with ease.